Modern marketing strategies and organizational management in the era of globalization

Main Article Content

Janek Dziwulski
Wiesław Harasim


Keywords : modern marketing strategies, intellectual capital, human capital
Abstract
The article highlights the importance of components of intellectual capital in developing the organisation’s strategy. Information and modern technologies are the key to effective implementation of the marketing strategy of the company.

Article Details

How to Cite
Dziwulski, J., & Harasim, W. (2015). Modern marketing strategies and organizational management in the era of globalization. Annals of Marketing Management & Economics, 1(2), 25–33. https://doi.org/10.22630/AMME.2015.1.2.12
References

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