International students and motivation to study at postgraduate level – some evidence from China

Main Article Content

Grażyna Rembielak
Xiang Li
John Wilson


Słowa kluczowe :  international students, international branch campuses, students’ decision, influencers, motivators
Abstrakt
This paper investigates reasons why students decide to study abroad, taking into consideration push, pull and individual psychological factors. The research took place in China in a European university branch in Shanghai, where international students were surveyed. Although up to date there was a lot of research on international students’ motivations to study abroad, testing various push and pull factors models, and there is only one piece of research looking specifically at students motivations with regards to international branch campuses but at Arabic context. The gap created the opportunity for the present investigation. This paper is the first piece of research that examines international students’ motivations to select a European university branch in China. The findings indicate that pull factors could be more important in influencing students to study at international branches of European universities.

Article Details

Jak cytować
Rembielak, G., Li, X., & Wilson, J. (2017). International students and motivation to study at postgraduate level – some evidence from China. Annals of Marketing Management & Economics, 3(2), 73–87. https://doi.org/10.22630/AMME.2017.3.2.19
Bibliografia

Abubakar B., Shanka T., Muuka G.N., 2010. Tertiary education: An investigation of location selection criteria and preferences by international students - the case of two Australian universities, Journal of Marketing for Higher Education 20, 49-68. (Crossref)

Agarwal V.B., Winkler D.R., 1985. 'Foreign demand for United States Higher Education: A Study of Developing Countries in the Eastern Hemisphere', Economic Development and Cultural Change 33 (3), 623-644. (Crossref)

Altbach P., 2004. Higher Education Crosses Borders: Can the United States Remain the Top Destination for Foreign Students?, Change: The Magazine of Higher Learning 36 (2), 18-25. (Crossref)

Altbach P. G., Reiseberg L., Rumbley L.E., 2009. Trends in global higher education: Tracking an academic revolution. UNESCO, Paris. (Crossref)

Binsardi A., Ekwulugo F., 2003. International Marketing of British Education: Research on the Students' Perception of the UK Market Penetration, "Market Intelligence and Planning" 21 (5), 318-327. (Crossref)

Bodycott P., 2009. Choosing a Higher Education Study Abroad Destination: What Mainland Chinese Parents and Students Rate as Important, "Journal of Research in International Education" 8 (3), 349-373. (Crossref)

British Council (BC), 2014. Postgraduate student mobility trends to 2024.

Chen L.H., 2008. Internationalization or international marketing? Two frameworks for understanding international students' choice of Canadian universities, "Journal of Marketing for Higher Education" 18, 1-33. (Crossref)

Chien C.L., 2013. Chapter 4.8 Responses to the British Council's The shapes of things to come: Higher Education Global Trends and Emerging Opportunities to 2020. (in:) Going Global: Identifying Trends and Drivers of International Education, M. Stiasny, T. Gore red., Emerald Publishing Limited, 267-278.

Chinese Government, 2009. National Outlook for Medium and Long-Term Education Reform and Development 2010-2020.

Cubillo J.M., Sánchez J., Cerviño J., 2006. International students' decision-making process, "International Journal of Educational Management" 20, 101-115. (Crossref)

Dale R., Robertson S., 2002. The varying effects of regional organisations as subjects of globalisation and education, Comparative Education Review 46 (1), 10-36. (Crossref)

De Wit H., 2008. The internationalization of higher education in a global context. (in:) The dynamics of international students circulation in a global context, H. de Wit, P. Agarwal, M.E. Said, M. Sehoole, M. Sirozi (eds), Sense Publishers, Rotterdam, The Netherlands, 168-198. (Crossref)

Fang W., 2012. The development of transnational higher education in China: A comparative study of research universities and teaching universities, Journal of Studies in International Education 16, 5-23. (Crossref)

Fang W., Wang S., 2014. Chinese Students' Choice of Transnational Higher Education in a Globalized Higher Education Market: A Case Study of W University, Journal of Studies in International Education 18 (5), 475-494. (Crossref)

Gatfield T., Chen C., 2006. Measuring student choice criteria using the theory of planned behaviour: The case of Taiwan, Australia, UK and USA, "Journal of Marketing for Higher Education" 16, 77-95. (Crossref)

Green F., Stern N., 2015. China's "new normal": structural change, better growth and peak emissions, Centre for Climate Change Economics and Policy.

Joseph M., Joseph B., 2000. Indonesian students' perceptions of choice criteria in the selection of a tertiary institution: Strategic implications," International Journal of Educational Management" 14, 40-44. (Crossref)

Knight J., 2008. Report: Joint and Double Degree Programmes: Vexing Questions and Issues, The Observatory on Borderless Higher Education, September, 1-24.

Landrum R.E., Turrisi R., Harless C., 1998. University Image: The Benefits of Assessment and Modelling, Journal of Marketing For Higher Education 9 (1), 53-68. (Crossref)

Lee S.W., 2017. Circulating East to East. Understanding the Push-Pull Factors of Chinese Students Studying in Korea, Journal of Studies in International Education 21 (2), 16-21. (Crossref)

Li M., Bray M., 2007. Cross border flows of students for higher education: Push-pull factors and motivations of mainland Chinese students in Hong Kong and Macau, "Higher Education" 53, 791-818. (Crossref)

Lin L., 1997. What Are Student Education and Educationally Related Needs?, Marketing and Research Today 25 (3), 199-212.

Marginson S., 2006. Dynamics of national and global competition in higher education. Higer Education 52, 1-39. (Crossref)

Maringe F., Carter S., 2007. International students' motivations for studying in UK HE: Insights into the choice and decision making of African students. "International Journal of Educational Management" 21, 459-475. (Crossref)

Mazzarol T., 1998. Critical Success Factors for International Education Marketing. (Crossref)

Mazzarol T., Soutar G.N., 2002. Push-pull factors influencing international student destination choice. International Journal of Educational Management 16 (2), 82-90. (Crossref)

Mc Mahon M.E., 1992. Higher education in a world market: A historical look at the global context of international study. Higher Education 24, 465-482. (Crossref)

Observatory on Borderless Higher Education (OBHE), 2016. International Branch Campuses: Trends and Developments. www.obhe.org.

Padlee S.F., Kamaruddin A.R., Baharun R., 2010. International students' choice behaviour for higher education at Malaysian private universities, International Journal of Marketing Studies 2, 202-211. (Crossref)

Pimpa N., 2005. Marketing Australian universities to Thai students, "Journal of Studies in International Education" 9, 137-146. (Crossref)

Rembielak G., 2015. Insights into the choice and decision making to study at a selected British university in the example of Polish students at the university global fair in Poland, "Annals of Marketing Management & Economics" 1(2), 69-79. (Crossref)

Salmi J., 2012. The road to academic excellence: Lessons of experience. (in:) The road to academic excellence: The making of world-class research universities, P.G. Altbach, J. Salmi Red., World Bank, Washington DC, 323-347. (Crossref)

Schofer E., Meyer J.W., 2005. The worldwide expansion of higher education in the twentieth century, "American Sociology Review "70 (6), 898-920. (Crossref)

Shen H., Hua S., Johnstone D.B., 2016. Higher Education Finance in China, retrieved from http://gse.buffalo.edu/org/inthigheredfinance/files/Country_Profiles/Asia/China.pdf.

Soutar G.N., Turner J.P., 2002. Students' Preference for University: A Conjoint Analysis, "International Journal of Education Management" 16 (1), 40-45. (Crossref)

Wilkins S., 2010. Higher education in the United Arab Emirates: An analysis of the outcomes of significant increases in supply and competition, "Journal of Higher Education Policy and Management" 32 (4), 389-400. (Crossref)

Wilkins S., Balakrishnan M.S., Huisman J., 2012. Student choice in higher education: Motivations for choosing to study at an international branch campus, "Journal of Studies in International Education" 16, 413-433. (Crossref)

Wilkins S., Huisman J., 2011. Student recruitment at international branch campuses: Can they compete in the global market?, "Journal of Studies in International Education "15,299-316. (Crossref)

International Students in China: Profile 2014-2016,http://www.gov.cn/xinwen/2015- 03/19/content_2836195.htm, http://www.moe.gov.cn/jyb_xwfb/gzdt_gzdt/s5987/201604/t20160414_238263.html, http://www.moe.gov.cn/jyb_xwfb/xw_fbh/moe_2069/xwfbh_2017n/xwfb_170301/170301_sjtj/201703/t20170301_297677.html.

International students in China: top 15 countries of origin -http://www.gov.cn/xinwen/2015-03/19/content_2836195.htm, http://www.moe.gov.cn/jyb_xwfb/gzdt_gzdt/s5987/201604/t20160414_238263.html. http://www.moe.gov.cn/jyb_xwfb/xw_fbh/moe_2069/xwfbh_2017n/xwfb_170301/170301_sjtj/201703/t20170301_297677.html.

Yavas U., Shemwell D.J., 1996. Graphical Representation of University Image: A Correspondence "Analysis, Journal for Marketing for Higher Education" 7 (2), 75-84. (Crossref)

Zeithaml V.A., 1981. How Consumers Evaluation Processes differ between goods and services, Chicago, J.H. Donnelly, W.R. George (eds), AMA, 186-190.

Statystyki

Downloads

Download data is not yet available.