The determinants of consumer behaviours in the furniture market
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Keywords
:
furniture sector, determinants of consumers’ behaviours
Abstract
The article presents analysis of the determinants of consumer behaviours in the furniture market. Given the numerous factors that influence consumer behaviours, the author has decided to focus on the most important determinants affecting furniture purchasers’ attitudes in the Polish furniture market. The determinants are divided into indirect factors (economic, demographic and marketing) and direct ones. The he characteristics of furniture are also described. The publication is based on the literature and research conducted in the furniture market in previous years.
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How to Cite
Zwierzyński, P. (2017). The determinants of consumer behaviours in the furniture market. Annals of Marketing Management &Amp; Economics, 3(1), 131–143. https://doi.org/10.22630/AMME.2017.3.1.12
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