Methodogical frameworks of marketing research in the bioenergy market

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Opublikowane:
Jun 30, 2017
Numer
Tom 3 Nr 1 (2017)
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Julia Galchynska
National University of Life and Environmental Sciences of Ukraine
https://orcid.org/0000-0003-4260-3072

DOI: https://doi.org/10.22630/AMME.2017.3.1.1
Słowa kluczowe : marketing research, methods, SWOT analysis, PEST analysis, bioenergy
Abstrakt
The paper summarises and analyzes the methodological bases of marketing research of the bioenergy market. One of the key elements of such research is the study of the environment in which the biofuel manufacturer operates. The article examines SWOT and PEST analyses as marketing research methods and tools of Ukraine’s bioenergy market. The process of implementing marketing research in the biofuels market is investigated, and the impact of macro factors on the results of current and future activities of the industry is considered and evaluated. Environment in which the biofuel manufacturer operates. The article examines SWOT and PEST analyses as marketing research methods and tools of Ukraine’s bioenergy market. The process of implementing marketing research in the biofuels market is investigated, and the impact of macro factors on the results of current and future activities of the industry is considered and evaluated.

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Jak cytować
Galchynska, J. (2017). Methodogical frameworks of marketing research in the bioenergy market. Annals of Marketing Management & Economics, 3(1), 5–11. https://doi.org/10.22630/AMME.2017.3.1.1
Bibliografia

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Galchynska J.M., 2015. Analysis of Tools and Methods of Strategic Planning of Bioenergy in Ukraine, Efficient Economy 11, retrieved from http://www.economy.nayka.com.ua [accessed: 17.02.2017].

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